Alzheimer’s Friendly Business Program Addresses Isolation Among Family Caregivers

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White Rock, B.C. – The Home Instead Senior Care® office serving White Rock is helping launch a new campaign designed to make the community more Alzheimer’s friendly.

Through the Alzheimer’s Friendly Business​​​SM​ program, the Home Instead Senior Care office will provide free training to local businesses to help equip their employees with information and resources needed to welcome families who are caring for a loved one with Alzheimer’s disease.
 
Research has revealed that these family caregivers might be reluctant to frequent public places because of the behaviours that could be associated with the disease.

In a recent survey of Alzheimer’s caregivers, 74 per cent reported that they and their loved ones have become more isolated from the community as a result of the disease. Furthermore, 85 per cent reported that they feel a reduced quality of life due to isolation. 1

“For many caregivers, the unpredictable nature of the disease can make going out in public with their loved one intimidating,” said Wes Colby, owner of the Home Instead Senior Care franchise serving Delta, White Rock, Surrey and Langley.  

According to Alzheimer’s Disease International, the number of people with dementia worldwide is expected to grow to a staggering 75.6 million by 2030 and 135.5 million in 2050.

“Given the statistics, most businesses that deal with the public will be serving people with Alzheimer’s and their families,” said Colby. “It’s critical that local businesses start working now to build Alzheimer’s friendly communities to better serve their customers with Alzheimer’s and other dementias.”

The Home Instead Senior Care office in White Rock recently provided an Alzheimer’s Friendly BusinessSM seminar to the Vancity credit union’s Semiahmoo Community Branch.

“We were fortunate to have Home Instead Senior Care come in and provide an Alzheimer’s seminar, which our staff found very informative,” said Christina Patterson, Assistant Branch Manager, Vancity credit union, Semiahmoo Community Branch. “Their support has been instrumental in knowing the correct way to handle each situation. I want to thank Home Instead for their continued efforts on raising awareness and inclusiveness of the individuals who are dealing with this devastating disease.”

Local businesses can work directly with the local Home Instead Senior Care office to coordinate in-person training. An online training module also is available at www.AlzheimersFriendlyBusiness.ca

For more information about the Home Instead Senior Care network’s Alzheimer’s Friendly Business program and to access additional resources, please visit www.AlzheimersFriendlyBusiness.ca​ or call 604-541-3386.

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1 Home Instead, Inc. surveyed 692 Alzheimer’s family caregivers, including 102 from Canada and 590 from the U.S., who completed an online survey between April 13-23, 2015.

About Home Instead Senior Care 
Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network provides personalized care, support and education to help enhance the lives of aging adults and their families. Today, this network is the world's leading provider of in-home care services for seniors, with more than 1,000 independently owned and operated franchises that are estimated to annually provide more than 50 million hours of care throughout the United States and 14 other countries. Local Home Instead Senior Care offices employ approximately 65,000 CAREGiversSM worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible. The Home Instead Senior Care network strives to partner with each client and his or her family members to help meet that individual’s needs. Services span the care continuum from providing companionship and personal care to specialized Alzheimer’s care and hospice support. Also available are family caregiver education and support resources. At Home Instead Senior Care, it’s relationship before task, while striving to provide superior quality service. 

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