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Home Instead Senior Care receives special 9-Year Franchisees’ Choice Designation at CFA National Convention

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​On April 8th 2019, Home Instead Senior Care was honoured as a recipient of the Franchisees’ Choice designation presented by the Canadian Franchise Association (CFA) during an Awards Gala at the CFA’s 2019 National Convention in Niagara Falls, Ontario. Home Instead has been acknowledged for its excellence in franchising with this designation every year since 2011, and this year, received a special 9-year logo.

The Franchisees’ Choice Designees are CFA members who took part in an independently-administered survey. This year, more than 70 CFA member franchise brands participated in the survey and were asked to evaluate their franchisor in key areas of the franchise business model, including leadership, marketing, business planning, training support and more.

“At Home Instead, we maintain a strong, mutually-rewarding relationship with each of our Canadian franchises,” said Jeff Huber, President and CEO of Home Instead Inc., the franchisor of the Home Instead Senior Care network. “Our Canadian franchise owners are fueled by a passion to enhance the lives of aging Canadians and their families, and this designation shows that our franchises feel empowered by the Home Instead network to do so.”

The Franchisees’ Choice Designation identifies a franchise brand that has received solid endorsement and ratings from its franchisees. The 2019 Franchisees’ Choice Designees are representative of the spectrum of franchise opportunities and the diversity and excellence of CFA members.

“The Canadian Franchise Association’s Franchisees’ Choice Designation celebrates a core principle of franchising: everyday Canadians sharing success and Growing Together™,” says Sherry McNeil, CFA President & Chief Executive Officer. “Congratulations to all the Franchisees’ Choice Designees this year on receiving this honour and vote of confidence from their franchisees.”

For more information about the Franchisees’ Choice designation and a full list of winners, please visit

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