To help raise money for people over the age of 65, the Alzheimer Society Waterloo Wellington is turning to the Internet in a new fundraiser called GIVE65.
Started in 2017 by Home Instead Senior Care of Canada, GIVE65 is an online, 65 hour event that will rely on crowd-funding to raise money for various senior programs and services across Canada.
One of the benefits for organizations participating in GIVE65 is that every dollar is matched and additional grants can be awarded to programs.
Kitchener-Waterloo's Home Instead Senior Care Owner Brenda Enright, says that while GIVE65 is not your typical fundraiser, it may start to become the norm for charities.
"I think doing these types of things online allow the community members to be involved and get to excited for them giving back to charities that are important to them, close to their hearts, but can do it in a fast and easy way." says Enright.
Donations made in the event to the Alzheimer's Society will go to their recreation program Minds in Motion, which currently helps about a hundred seniors living with dementia in Waterloo Region.
The Alzheimer Society's Executive Director, Michelle Martin, says that being a part of GIVE65 has been an exciting experience and is inspiring the organization to consider using crowd funding more regularly.
"The world is changing and our traditional methods aren't effective as they used to be." says Martin, " We see that this GIVE65 program is a beautiful entry way into crowd fundraising and we would like to do a lot of that in the future."
GIVE65 begins July 9th at 8 a.m. and will continue until July 11th 11:59 p.m.
People interested in donating can visit GIVE65.ca