Escalating home care need spurs Quebec expansion

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CHCA_1.JPGOTTAWA, ON – Home Instead Senior Care®, the world's largest provider of in-home care services for seniors, is calling partners in attendance at this year's Canadian Home Care Association's annual summit to "expand the world's capacity to care".  Speaking to the vital role the industry has in caring for the world's rapidly-aging population, keynote speaker Jeff Huber, President and Chief Executive Officer of Home Instead Senior Care, announced an expansion in the Quebec market to further the organisation's growing presence in Canada.

The need for home care in Canada is escalating. Statistics Canada projects that by 2024 one-fifth of the Canadian population will be over the age of 65. Recognizing the vital role the industry has in caring for the world's rapidly-aging population, Jeff Huber offered a new vision for senior care that removes the many stigmas associated with aging, listens to what seniors really want and responds in ways that makes them feel empowered and respected.

CHCA_2.JPG"It's obvious to those of us here that private-sector home care providers have a critical role to play in responding to this massive increase in longevity, the increase in demand for quality, affordable care and the need for financially sustainable solution. There's no way that government and the already overburdened social sector can solve this problem alone," said Huber.

"Aging is now recognized as the most disruptive force of our era – one that poses huge social and fiscal challenges around the globe," said Huber."As home care providers, we are at the epicenter of this storm."

With most seniors wanting to age at home and changing family dynamics, there is an increased need for in-home care services to help Canadians age comfortably.

According to Statistics Canada there are at least 8.1 million Canadians (28 per cent) providing unpaid care to a family member or friend with a long term health condition, disability, or aging needs. Nearly half of those caregivers, 48 per cent, are assisting elderly parents at home. With 50 per cent of family caregivers between the ages of 45-65 years of age, over one quarter are sandwiched between child rearing, caregiving and paid work.

With 33 franchise locations in eight of ten provinces, Home Instead Senior Care delivers nearly 1.6 million hours of care in Canada annually. "From Victoria and Vancouver to Halifax and Sydney, we are helping to enhance the lives of seniors and their families in Canada," said Huber.

CHCA_3.JPGThe newest Home Instead Senior Care master franchise partner is Louis Sirois in Montreal, whose business in Quebec provides services in both French and English."The Quebec franchise has the advantage of knowing and understanding the specific realities and needs of the province's elderly," said Mr. Huber.

"Our role is to support Quebec's growing aging population in a system that continues to experience pressure," said Louis Sirois, Chief Executive Officer of Home Instead Senior Care Québec. "We are dedicated to supporting family caregivers by offering them a partner who can be counted on to provide the best care possible for their loved ones."

Both Huber and Sirois will be presenting at the 25th annual Home Care Summit. Home Instead Senior care is dedicated to provide support services and individualized approaches to enable seniors to remain safely at home with dignity, independence and quality of life for as long as possible.

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