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Our Story

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​​​​​​​ ​​​​​​​​​​​​​​​​​​Home Instead Senior Care Office

To Us It’s Personal, Alistair Hicks, Home Instead Senior Care

When his mother fell ill, Alistair Hicks was working in Japan and unable to spend enough time in Canada to care for her. Later introduced to the
remarkable work of Home Instead Senior Care, he knew this was his opportunity to give back. “I had always felt a small void because I couldn’t help my sister care for my mom,” he says. “In my work, I had studied hundreds of franchises and the only one that really captured my heart was this one.”

First to own a Home Instead franchise in Canada 13 years ago, Alistair relocated from Toronto to Victoria.  Today it’s one of 1,000 well-respected
franchises around the globe, all of which are locally owned and operated. Serving seniors locally – all phone calls come right to their McKenzie Avenue office – Home Instead provides a personalized service that in turn draws upon a remarkable level of world class research and resources.

“With our dynamic andcompassionate CAREGivers, we try to help people stay at home as long as possible – wherever they call home,” says Alistair. “It’s all about allowing people to maintain their independence, assuring their safety, and keeping their spirits lifted. It often just takes a bit of support to stay in the place they call home.”  Services can be as simple as meal preparation, companionship, light housekeeping or transportation to doctor appointments, etc. “Once a week, once a month or every day, it’s a matter of individual need and it’s customizable,” notes Community Outreach Coordinator, Ann Margeson. “While some seniors might worry that ​​​ home care will take away their independence, it’s actually the opposite. An in-home approach allows you to maintain your lifestyle while ensuring you are receiving the perfect amount of care in your own home”.

Relationships are the core of their service, and from the very first care consultation, finding the right match for caregiver and client is key.  “When CAREGiver Carol, goes to see Mrs. Smith, she knows Mrs. Smith likes cream in her coffee but not in her tea,” Ann explains. At the same time, “Carol also recognizes any health changes that might arise, especially significant in situations where the family doesn’t live in town. In many cases, they become a surrogate family member as the relationship develops.

Home Instead hires CAREGivers who want to make a difference in seniors lives. From the beginning, it’s about the relationship…it’s often the little things that count.”  Complementing its person-centered care, Home Instead also offers a Resource Centre to provide information and contacts to help people navigate the system. In addition, they offer free Family Education Workshops regularly throughout the year to families and the greater community. Our unique CAREGiver training approach for Alzheimer’s or other dementias is part of our CARE program, Changing Aging Through Research and Education.

Alistair Hicks - Franchise Owner
Home Instead Senior Care
222-1595 McKenzie Avenue
Victoria, BC V8N 1A4
Phone: 250-382-6565
Fax: 250-382-6566
Email: victoria@homeinstead.com


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Rates & Hours

We can tailor a home care arrangement to fit both your family's lifestyle and budget.

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Reap rewards beyond measure -- and get paid, too.

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Experienced Care

When you need ​​​ in-home care, look to Home Instead Senior Care®

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