Home Instead Senior Care Ranked Among Top Franchises for Veterans


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​Home Instead Senior Care is among the top franchise brands for veterans, according to a recent survey. Home Instead, the leading provider of in-home care for older adults, was recently named to the 2018 Top Franchises for Veterans list by Franchise Business Review, an independent franchisee satisfaction research firm. Home Instead was one of just 80 franchises to earn this honor, scoring high marks from veteran franchise owners for satisfaction and performance.

“Owning a Home Instead franchise provides a great opportunity for veterans to continue a life of service,” said Jeff Huber, president and chief executive officer of Home Instead, Inc. “As we approach Veterans Day and honor our nation’s military, this recognition takes on a special meaning. Knowing that our veteran franchise owners are highly satisfied reinforces our commitment to serving older adults and their families. This is also a powerful tribute to the service our veterans are providing through Home Instead, much like their service in our nation’s armed forces, and we are grateful and honored to have them as members of our franchise network.”

More than 26,000 veteran franchise owners representing 250 brands were surveyed by Franchise Business Review over 18 months regarding overall satisfaction with brands and their likelihood to recommend them to others. Home Instead received top honors for training & support, operations, franchise/franchisee relations, and financial opportunity.

Recruiters such as Veteran Franchise Centers (VFC) have identified five similarities between the military and franchising that make opportunities like Home Instead attractive career options for veterans transitioning to civilian life:

  • Structure – Franchisors operate like the military’s central command, owning the brand, but selling the rights to various franchisees to operate individual locations, with well-defined responsibilities, assignments and duties like those followed by a military unit.
  • Systems & Processes – In franchising, a set of well-established processes helps ensure widespread success for all franchisees, much like a successful mission occurs when all commands are followed.
  • Goal Orientation –Like the military, franchising needs to accomplish short- and long-term goals to achieve mission success, or profitability.
  • Pressure – Veterans can react calmly and professionally to unforeseen circumstances to solve problems, much like achieving complex military objectives that require quick thinking.
  • Camaraderie – A franchise, like a military unit, can operate like a big family, sharing advice, support and guidance.

“As a veteran and franchise owner, I have a great deal of respect for an organization like Home Instead that works tirelessly to see to the welfare of older adults,” said Stephen Bryson, a U.S. Army veteran and Home Instead Senior Care franchise owner in Owensboro, KY. “My military service taught me a strong sense of responsibility and duty to serve and protect others, and my career as a Home Instead franchise owner has allowed me to continue that commitment to see to the care and comfort of seniors in my community, right in their own homes.”

“The reality is that very few of the franchise opportunities available today are rated highly by their franchise owners,” said Eric Stites, founder and CEO of Franchise Business Review. “The 80 companies named in this year’s report received the highest ratings from the veterans who own them on our independent satisfaction survey.”

In addition to being honored by veteran franchise owners, Home Instead was among the 2018 Top 100 Innovative Franchises identified by Franchise Business Review, recognized by franchise owners for the senior care network’s innovation and creativity. Data from more than 24,000 franchisees representing more than 280 brands were surveyed on 33 benchmark questions, asking about their brands’ creative vision as well as overall satisfaction with brands and their likelihood to recommend them to others.

“Seeing Home Instead honored both by veterans and for innovation in the same breath, I am extremely proud of the dedicated service our franchise owners provide to older adults every day,” said Huber. “We believe all people should age the way they want to, and Home Instead will continue our commitment to provide older adults with the resources they need to maintain and enhance their independence.”

For more information, see Franchise Business Review survey.

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