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Why choose us ?


We believe aging should feel empowering, not limiting. That’s why we provide personalized care with a human touch, helping older adults live safely and with purpose at home.

Our Team

Behind every phone call, visit, and update is your local team who genuinely cares.

We're here to help with whatever you need, whenever you need it.

Chris Robertson

Chris Robertson

Owner

Chris Robertson's passion for home care was inspired by his own experience with his parents. Understanding firsthand how stressful and emotional it can be to support a loved one, Chris was motivated to bring compassionate, reliable home care services to families across Cape Breton. Prior to opening the Home Instead franchise, Chris spent 10 years working in the diabetes industry with Johnson & Johnson. During this time, he worked closely with healthcare professionals and met many individuals and families facing the challenges that come with aging and chronic illness. These experiences helped him recognize the growing need for quality, in-home support and led him to open a Home Instead Senior Care franchise with the goal of making a meaningful difference in his community. Now, with more than 10 years in business, Chris is proud that the organization has become a trusted resource for seniors and their families throughout Cape Breton. His leadership and commitment to excellence have been recognized with several awards, including Male Businessperson of the Year and a Vital Excellence Award. Chris is also deeply committed to giving back to the community and volunteers his time with local minor hockey, supporting youth and families in the region. Chris and his wife Susan both grew up in Cape Breton and, after spending 10 years in Halifax, were happy to return home. Being close to family and raising their children, Luke and Anna, in the community they love has reinforced Chris's dedication to helping people remain safe, comfortable, and independent in the place they call HOME.

Ian McNeil

Ian McNeil

Community Engagement Coordinator

​ Born in Port Hood, Cape Breton, Ian McNeil is our Community Engagement Coordinator. His personal experience in caring for family members gives him a genuine understanding of the challenges and importance of compassionate, community-based care. A former broadcaster and published author, Ian has also worked as a communications consultant, workplace educator, and in economic development. Throughout his career, he has focused on building strong relationships with communities, colleagues, and students across Unamaki - Cape Breton. An active volunteer, Ian frequently serves as master of ceremonies for public events, enjoys barbershop singing with the Cape Breton Chordsmen, hacking his way around golf courses and hanging out with his grandchildren.

Our Social Purpose.


Our social purpose starts in Sydney, NS but it carries on across the world. The Home Instead network works to create a world where people own their aging journeys. This vision drives us to expand the world’s capacity to care.

    Giving Back

    Home Instead helps older adults age with greater hope and success whether they're our clients or not.

    Be a Santa to a Senior

    Need help during the day? Overnight care? Weekend coverage? We offer flexible options, on-time visits, and reliable care from Care Pros you know and trust.

    Walk to End Alzheimers

    Home Instead walks to help end Alzheimer’s and support families affected by the disease with hope, awareness, and community care.

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    Free Care Resources

    We strive to help family caregivers navigate the aging journey by providing helpful, free resources.