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Why choose us ?


We believe aging should feel empowering, not limiting. That’s why we provide personalized care with a human touch, helping older adults live safely and with purpose at home.

Our Team

Behind every phone call, visit, and update is your local team who genuinely cares.

We're here to help with whatever you need, whenever you need it.

Brenda Enright

Franchise Owner

​Working with seniors is something that was instilled upon me from a young age by my mother. When my mother was a volunteer visitor I would occasionally join her on her visits to see Katarina when I was about 8 years old. Katarina was Russian and spoke only a little bit of English. I still remember that Katarina would be in absolute amazement when I would put the straw in my drinking box - she had never seen anything like it and I would show her how it worked! In sharing the same passion with my mother, I continued on during my high school years volunteering at a Long Term Care facility & volunteer visiting also. Later in life when my grandmother was in Long Term Care, just over an hour away, I regularly went to visit her with my three children until she passed away in 2010. Seeing the enjoyment that she would get watching the children run around and engage her was priceless and truly memorable. Being the owner of Etobicoke's Home Instead allows me to work at my passion and sincerely feel like I am making a difference in a senior's life. I am honored to have the privilege to provide services to our clients and it is something I take very personally.

John Medeiros

John Medeiros

General Manager

John started his journey with Home Instead as a Home Care Consultant with a passion for community involvement and helping others. John has a wealth of experience in Operations Management, in several different roles. John was the owner of a very successful Firehouse Subs Franchise, that he opened in 2020, and steered through the Pandemic with a great deal of success. John also worked with Booster Juice as a Franchise Business Consultant for 35 franchise operated units his area. John's business sense, incredible work ethic and background in networking the Etobicoke area for the last 10 months has been a great stepping stone to lead into this chapter.

Zachary Rewi

Zachary Rewi

Senior Sales Associate

Zac connects community partners with home care resources, so that they can assist families find solutions to their unique challenges. He is focused on helping seniors live active lives as independently as possible. Zac is routinely "out and about" in the community, conducting in-service presentations and sharing Home Instead's public education programs (i.e. Alzheimer's, Parkinson's and palliative care). In his spare time, Zac enjoys an active lifestyle which includes working out, playing tennis or doing anything outdoors.

Maria Canlas

Maria Canlas

Client Care Coordinator

Maria pursued a RPN designation in 2013 but decided to put that on hold and grew within a career in service, working for various companies who specialized in imports and exports. During this period, Maria continued to be involved in the health care field; for a few years she even worked as a personal support worker in long term care. Maria has since completed the practical nursing refresher program at Humber College and is now excited to work with Home Instead as a client care coordinator. She is looking forward to making a difference in lives of our clients and family caregivers. Outside of work, Maria is a mom to 2 beautiful girls. Maria likes to stay active by joining annual marathons and enjoying the outdoors through camping and hiking with her friends and family.

Cecilia Dela Cruz

Cecilia Dela Cruz

Recruitment & Engagement Coordinator

Cecilia enjoys helping others and she is very passionate about making a difference in the lives of seniors and their families in our community. This passion and caring nature all started because she was always surrounded and raised by her loving grandparents and is now the primary Caregiver for her own aging parents. She carries a PSW and Medical Office Administration Diploma. Over her 10years of experience in customer service she started off as a Caregiver with Home Instead and moved her way to On Call Coordinator, Key player Assistant and Lead Service Coordinator. Cecilia was also awarded in 2013 and 2014 as Caregiver of the Year and 2018 Home Care Ontario Scheduling Coordinator of the year. Cecilia understands the importance and the need to advocate for our clients and Caregivers. With all of her knowledge and experience she will continue to focus and strive on finding exceptional Caregivers to build our roster and continue to guide them daily by building trust, taking the lead and sharing your heart.

Khushi Patel

Khushi Patel

Service Coordinator

With a Post Graduate Diploma in Global Business Management from Sault college, Ontario, along with a bachelor's in business administration and Diploma in Human resource management, Khushi brings 10 years of expertise in Administration and Operations. Spent 3 years as an Office manager in the healthcare sector, delivering exceptional service and acting as a crucial link between healthcare professionals and healthcare facilities in Canada, Well recognized for her organizational skills and analytical abilities, Khushi is highly motivated and enthusiastic, with a passion for cooking. She is excited to join Home Instead, where she believes there is no greater satisfaction than serving seniors in the community who place their trust in the company.

Sarah Asif

Service Coordinator

Leading up to working for Home Instead, Sarah has displayed a passion for working with seniors since age 16, engaging in various roles for retirement communities such as Dietary Aide, Office Administration, Personal Support Work, and now as a Service Coordinator. Sarah is excited to grow in this industry to develop strong meaningful relationships with clients to make a difference in their lives. Working together as a team to help those who are vulnerable is significant to Sarah as she is devoted to supporting those in times of need. Outside of the office, you'll find her in the kitchen baking mouth watering goods, binge watching drama or thriller shows, or with her cat, Jupiter!

Smeera Mann

Smeera Mann

Service Coordinator

Smeera's journey in healthcare began with a passion for making a difference in people's lives. Prior to joining Home Instead, she gained extensive experience in the medical, administrative, and customer service fields. She brings with her a wealth of experience, dedication, and compassion for helping others to her current role as a Service Coordinator. From a young age, Smeera has cherished spending time with her grandparents and assisting them with various tasks, from gardening to cooking meals together. Her primary goal is to assist others and ensure they feel heard, particularly in accessing care to enhance their quality of life. In her leisure time, Smeera enjoys reading mystery books and engaging in outdoor activities with her friends and family.

Our Social Purpose.


Our social purpose starts in Etobicoke, ON but it carries on across the world. The Home Instead network works to create a world where people own their aging journeys. This vision drives us to expand the world’s capacity to care.

    Giving Back

    Home Instead helps older adults age with greater hope and success whether they're our clients or not.

    Be a Santa to a Senior

    Need help during the day? Overnight care? Weekend coverage? We offer flexible options, on-time visits, and reliable care from Care Pros you know and trust.

    Walk to End Alzheimers

    Home Instead walks to help end Alzheimer’s and support families affected by the disease with hope, awareness, and community care.

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    Free Care Resources

    We strive to help family caregivers navigate the aging journey by providing helpful, free resources.