Home Instead Senior Care®, the world’s leading provider of companionship, Alzheimer’s and home care for seniors, is the Gold winner of the 2014 Canadian Franchise Association (CFA) Awards of Excellence in Franchising in the Category of Non-Traditional – Mature/Established. The award was presented to Home Instead Senior Care on April 7, 2014 during a Gala Awards Presentation at the 23rd annual CFA National Convention in Niagara Falls, Ontario.
Considered the pinnacle of franchise achievement in Canada, CFA Awards of Excellence in Franchising are given annually to franchise systems that have demonstrated the strongest, most mutually-rewarding relationships with their franchisees, based on the results of a comprehensive survey of franchisors and their franchisees administered by third-party firm Association Resource Centre.
“Our franchise owners and their CAREGiversSM provide an extraordinary level of care to Canadian seniors with a true commitment to enhancing the lives of aging adults and their families across Canada,” said Jeff Huber, President of Home Instead, Inc., the franchisor of the Home Instead Senior Care network. “To all of us, it’s personal, and we are proud to see this reflected in this prestigious award.”
“The CFA Awards of Excellence in Franchising truly set a benchmark for franchises throughout Canada and we are pleased to recognize Home Instead Senior Care for their commitment to excellence in franchising,” says Lorraine McLachlan, CFA President and CEO. “A solid relationship between franchisor and franchisee is vital to the system’s success and Home Instead Senior Care’s results show that they offer outstanding support to their franchisees.”
Open exclusively to CFA franchise system members who have been franchising for three years or more, the CFA Awards of Excellence in Franchising competition includes four categories to enable franchise systems to be rated against their peers. Participating franchise systems were assessed on their performance in key areas, including franchisee relations, leadership, business planning, marketing, training and support, ongoing operations and communications.
Franchisees’ Choice Designation
In addition to the Franchise Excellence award, Home Instead Senior Care was also honoured by CFA as a recipient of the Franchisees’ Choice designation. The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee Information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee. In order to qualify for this designation, a minimum of 10% of a brand’s franchisees must participate. In many cases, franchisee responses were significantly higher. This is the fourth year for the annual Franchisees’ Choice designation program.
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Meet Our Outstanding CAREGivers
At Home Instead Senior Care, we reward our local CAREGivers with CAREGiver of the Month and CAREGiver of the Year awards to show our appreciation for all they do. Read more
The office of Home Instead Senior care in Etobicoke services the following areas: Kingsway, Mimico, Longbranch, Islington, Richview, The Community of Humber Heights, Rexdale, Markland Woods, Baby Point.
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