Home Instead Senior Care Recognized for Franchise Excellence

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(Toronto, ON) April 28, 2015 - Home Instead Senior Care®, the world's leading provider of companionship, Alzheimer's and home care for seniors, was honoured as a recipient of the Franchisees’ Choice designation during a recent Gala Awards Presentation at the 24th annual Canadian Franchise Association (CFA) National Convention in Niagara Falls, Ontario. This is the fifth year for the annual Franchisees’ Choice designation program and Home Instead Senior Care was recognized for its accomplishment in receiving the designation every year since 2011. In addition, Home Instead Senior Care is the Bronze winner of the CFA Awards of Excellence in Franchising in the Category of Non-Traditional – Mature/Established.

Considered the pinnacle of franchise achievement in Canada, CFA Awards of Excellence in Franchising are given annually to franchise systems that have demonstrated the strongest, most mutually-rewarding relationships with their franchisees, based on the results of a comprehensive survey of franchisors and their franchisees administered by third-party firm Portage Group.

The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. This year, nearly 60 CFA member franchise systems participated in the survey and more franchisees completed the survey than ever before. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee Information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee. In order to qualify for this designation, a minimum of 10% of a brand’s franchisees must participate. In many cases, franchisee responses were significantly higher.

In the due diligence process of investigating a franchise opportunity, speaking with existing franchisees about the opportunity being explored is essential. For prospective franchisees, the Franchisees’ Choice designation identifies that a franchise brand has received solid endorsement and ratings from its franchisees. The 2015 Franchisees’ Choice designees are representative of the spectrum of franchise opportunities and the diversity and excellence of CFA members.

 “Our franchise owners and their CAREGiversSM  are committed to providing Canadian seniors with an extraordinary level of care that enhances the lives of aging adults and their families,” said Jeff Huber, President and CEO of Home Instead, Inc., the franchisor of the Home Instead Senior Care network. “To us, our work is personal, and we are proud to see this reflected in this prestigious award.”

“The CFA Awards of Excellence in Franchising truly set a benchmark for franchises throughout Canada and we are pleased to recognize Home Instead Senior Care for their commitment to excellence in franchising,” says Lorraine McLachlan, CFA President and CEO. “A solid relationship between franchisor and franchisee is vital to the system’s success and Home Instead Senior Care’s results show that they offer outstanding support to their franchisees.”

Open exclusively to CFA franchise system members who have been franchising for three years or more, the CFA Awards of Excellence in Franchising competition includes four categories to enable franchise systems to be rated against their peers. Entries are separated into Traditional Franchises (i.e. those with bricks and mortar locations) and Non-Traditional Franchises (i.e. mobile, home-based, etc.), then grouped based on the length of time they have been operating (three to 10 years and 11+ years). 

Systems with the highest scores in each category are recognized with Bronze, Silver and Gold CFA Awards of Excellence. The prestigious CFA Award of Excellence in Franchise Grand Prize is awarded to one of the four Gold category winners.

To learn more about Home Instead Senior Care, visit www.homeinstead.ca.

For more information about the CFA Awards of Excellence in Franchising and Franchisees’ Choice designation and a full list of winners, visit www.awardsprogram.ca.


About Home Instead Senior Care®
Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network provides personalized care, support and education to help enhance the lives of aging adults and their families. Today, this network is the world's leading provider of in-home care services for seniors, with more than 1,000 independently owned and operated franchises that are estimated to annually provide more than 50 million hours of care throughout the United States and 15 other countries. Local Home Instead Senior Care offices employ approximately 65,000 CAREGivers℠ worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible. The Home Instead Senior Care network strives to partner with each client and his or her family members to help meet that individual’s needs. Services span the care continuum – from providing companionship and personal care to specialized Alzheimer’s care and hospice support. Also available are family caregiver education and support resources. At Home Instead Senior Care, it’s relationship before task, while striving to provide superior quality service.

About the Canadian Franchise Association
The Canadian Franchise Association (CFA) is the recognized authority on franchising in Canada. With almost 600 corporate members nation-wide, representing many of Canada’s best-known brands, CFA is the indispensable resource for the franchise community and advocates on behalf of franchisors and franchisees in Canada to enhance and protect the franchise business model. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs, publications, and websites (www.cfa.ca and www.LookforaFranchise.ca).
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Media Contacts:

Dan Wieberg
International Public Relations Director
Home Instead Senior Care®
Tel: 888-484-5759
Mobile: 402-498-4466
E-mail: dwieberg@homeinsteadinc.com

Kenny Chan
Director, Communications
Canadian Franchise Association
Tel: 416-695-2896 ext. 232
E-mail: kchan@cfa.ca

Katie Heydon
Account Director
FleishmanHillard
Tel: 416-645-3665
Mobile: 416-702-4121
Email: Katherine.heydon@fleishman.ca

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