Home Instead Senior Care has been announced as the Silver winner of the 2020 Canadian Franchise Association (CFA) Awards of Excellence in Franchising in the Category of Non-Traditional 30+ Franchisees. Considered the pinnacle of franchise achievement in Canada, the CFA Awards of Excellence in Franchising are given annually to franchise systems that have demonstrated superior franchise relations, leadership, training and communications. This is the first year award winners have been announced virtually amidst COVID-19.“On behalf of our franchise network, we are honoured to be recognized by the Canadian Franchise Association for our commitment to franchising in Canada,” says Jeff Huber, CEO of Home Instead, Inc. “In these challenging times, our franchise owners and their teams continue to demonstrate extraordinary dedication to serving isolated and vulnerable older adults across our 45 Canadian offices.” In addition to the Award of Excellence, Home Instead also earned the CFA Franchisees’ Choice designation for the tenth consecutive year. The Franchisees’ Choice designees are CFA member franchise brands who voluntarily took part in an independently-administered survey. This year, more than 70 CFA member franchise brands participated in the survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process, information package, leadership, business planning and marketing, training and support, as well as ongoing operations and the relationship between the franchisor and franchisee. “Everyday Canadians sharing success and Growing Together™ is one of franchising’s core principles and what we celebrate year after year when we honor our Franchisees’ Choice Designees,” says Sherry McNeil, CFA President & Chief Executive Officer. “We extend our congratulations to all of this year’s Franchisees’ Choice Designees on receiving this remarkable vote of confidence from their franchisees.”For more information about the CFA Awards and a list of winners, visit https://www.cfa.ca/cfa-awards/.About Home Instead Senior CareFounded in 1994 in Omaha, Nebraska, the Home Instead Senior Care® franchise network provides personalized care, support and education to enhance the lives of aging adults and their families. Today, the network is the world's leading provider of in-home care services for seniors, with more than 1,200 independently owned and operated franchises that provide more than 80 million hours of care annually throughout Canada and 12 other countries. Local Home Instead Senior Care offices employ approximately 90,000 CAREGiversSM worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible. Home Instead Senior Care franchise owners partner with clients and their family members to help meet varied individual needs. Services span the care continuum – from providing personal care to specialized Alzheimer’s care and hospice support. Also available are family caregiver education and support resources. Visit HomeInstead.ca. Connect with us on Facebook and Twitter.About the Canadian Franchise AssociationThe Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business. CFA advocates on issues that impact this dream on behalf of more than 700 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Canadian franchises contribute over $100 billion per year to the Canadian economy and create jobs for more than 1.9 million people. Learn more at www.cfa.ca.