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Home Instead Senior Care Named Top Senior Care Franchise of the Year

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OMAHA, Neb. – Feb. 24, 2016 – Home Instead Senior Care®, the leading global provider of in-home, nonmedical care services for seniors, was named the Top Senior Care Franchise of the Year by Franchise Business Review. In addition, Home Instead ranked in the top-five list of best overall franchises. Home Instead has ranked in the top-five list for best franchise opportunities in four out of the last five years. This prestigious award comes from the only program to rank companies based solely on actual franchisee satisfaction.

"Our network of locally owned franchise offices is central to our mission of enhancing the lives of aging adults and their families around the world," said Jeff Huber, president and CEO of Home Instead, Inc., the franchisor of the Home Instead Senior Care network. "This award is the result of the consistent passion and commitment that exists within every corner of our organization.”

“As a long-time small business owner, I believe strongly in providing excellent service to our community,” said Jim Pitzner, owner of the Home Instead Senior Care office serving St. Paul and the surrounding suburbs. “Becoming a Home Instead franchise owner helped me fulfill my passion for serving seniors and their families, positively impact the community around me, and become a leader in my industry through ongoing education and training.”

Home Instead was selected for the Top Senior Care Franchise award based on a survey of more than 26,000 franchise owners, representing 350 brands. Participants rated, reviewed and ranked their satisfaction with top performing franchise systems across a range of benchmarks, including their franchise experience, market area and business lifestyle. Support offered to Home Instead franchise owners contributing to high satisfaction rankings includes:

  • Education and training, including industry-leading training programs for CAREGivers and family members; a new-owner training program at Home Instead headquarters; onsite visits from business performance coaches; e-learning; and Web-based resources
  • Local marketing and public relations support
  • Professionally created marketing tools, programs and how-to guidelines
  • Collaboration opportunities and discussion boards for sharing experiences and insights with other franchise owners
  • Access to the annual Home Instead international convention, local meetings and other networking or learning events
  • 24-7 business and technical support

One of Home Instead's most in-demand services is its Alzheimer's and Other Dementias CARE: Changing Aging Through Research and Education© program. This first-of-its-kind Alzheimer's care training is offered to Home Instead CAREGivers and is also made available free of charge for family caregivers. The training encourages mental engagement to help older adults remain safely at home and in familiar surroundings as long as possible.

Most recently, Home Instead developed a program aimed at helping business owners better identify patrons with Alzheimer’s Disease. Designed to help a business’ employees understand the disease, the Alzheimer’s Friendly Business program provides simple techniques to ensure customers with Alzheimer’s are treated with compassion and respect.

Beyond setting standards in professional training and family support training, Home Instead Senior Care is actively engaged with The Global CEO Initiative on Alzheimer's Disease, The Global Coalition on Aging, the World Economic Forum Global Agenda Council on Ageing and the first G8 summit dedicated to coordinating a global response to Alzheimer's to meet the challenges of a global aging population.

In addition to the list of award-winners, Franchise Business Review publishes this research in an annual resource guide for prospective franchisees.

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Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network provides personalized care, support and education to help enhance the lives of aging adults and their families. Today this network is the world's leading provider of in-home care services for seniors, with more than 1,000 independently owned and operated franchises that are estimated to annually provide more than 50 million hours of care throughout the United States and 13 other countries. Local Home Instead Senior Care offices employ approximately 65,000 CAREGiversSM worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible. The Home Instead Senior Care network strives to partner with each client and his or her family members to help meet that individual’s needs. Services span the care continuum from providing companionship and personal care to specialized Alzheimer’s care and hospice support. Also available are family caregiver education and support resources. At Home Instead Senior Care, it’s relationship before task, while striving to provide superior quality service.

Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm's services include commissioned franchise research projects, as well as industry wide studies of franchisee satisfaction. Franchise Business Review is headquartered in Portsmouth, N.H., and can be reached at 603.433.2270. Visit or for more information.

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